Flat fee or percentage of assets: which costs a doctor less?

It depends on your balance. A percentage-of-assets fee rises and falls with what you have invested. A flat fee stays the same whatever your balance.

So a percentage usually costs less while your balance is small, as it is in training and the first attending years, and a flat fee can cost less once it's large. To compare, turn both into dollars a year at your own balance.

How does a percentage-of-assets fee work?

The advisor charges a yearly rate on the value of the accounts they manage, usually taken from the account in installments, often each quarter. If your balance grows, the fee in dollars grows with it. If markets fall, it falls too.

Some firms use a sliding scale, with a lower rate on larger amounts. Some also set a minimum yearly fee, which makes the rate on a small balance higher than the one quoted. The firm's Form ADV Part 2A will say.

How does a flat fee work?

You pay a set amount, monthly or yearly, that doesn't depend on your balance. Ask whether there's also a one-time fee to build your first plan, and whether the fee is lower while you're in training.

A flat fee may or may not include managing your investments. Some flat-fee planners advise and leave the investing to you; others manage the accounts too. Ask which.

How do I work out which costs less for me?

How each fee behaves
Percentage of assetsFlat fee
What you pay a yearYour balance × the yearly rateThe monthly fee × 12, plus any one-time fee
If your balance doublesThe fee doublesThe fee stays the same
If markets fallThe fee falls with your balanceThe fee stays the same

For example, at 0.50% a year a $100,000 balance pays $500 a year, and a $200,000 balance pays $1,000. A flat fee would be the same at both.

To find the balance where the two cost the same, divide the flat fee for a year by the percentage rate. Below that balance, the percentage costs less. Above it, the flat fee does. Against a 0.50% fee, that point is 200 times the yearly flat fee; against 0.25%, it's 400 times.

Cost is one difference, not the only one. Two advisors at the same price can offer very different work, so compare what each fee includes before you compare the numbers.

Does a small difference in the fee really matter?

Over many years, yes, because money paid in fees isn't there to grow. The SEC shows it with a $100,000 investment growing 4% a year for 20 years: with a 0.25% yearly fee it ends at about $208,000, with 0.50% at about $198,000, and with 1.00% at about $179,000.

The same is true of a flat fee. What counts is the dollars you pay each year and what they would have earned if they'd stayed invested.

What else will I pay besides the advisor's fee?

Funds charge their own yearly expenses, taken inside the fund and listed in its prospectus as the expense ratio. Accounts can carry trading, transfer, wire or maintenance fees. These apply whichever way you pay the advisor, so ask for all of them in writing.

How does alooola charge?

We charge a percentage of assets: 0.25% a year on accounts up to $25,000 and 0.50% a year on accounts over $25,000, billed quarterly and pro rata, so a partial quarter is charged only for the part you were a client. There's no minimum account size. Fund expenses and some account fees can also apply.

Because it's a percentage, it's small in dollars while your balance is small and grows as your balance grows. At a large enough balance, a flat fee can cost less. The details are on Fees & pricing and in our Form CRS.

Questions to ask about any advisor's fee

  1. What would I pay in dollars this year at my current balance?
  2. What would I pay if my balance doubled?
  3. Is there a one-time setup or planning fee, or a minimum yearly fee?
  4. Does the fee cover managing my investments, planning, or both?
  5. What else will I pay: fund expenses, account fees, transfer fees?
  6. How often is the fee billed, and what happens if I leave partway through?

alooola.com/guides/flat-fee-or-percentage/

Sources & Methodology
  1. Investor.gov (SEC), How Fees and Expenses Affect Your Investment Portfolio: Investor Bulletin, Jul 23, 2025, read Oct 13, 2026.
  2. Investor.gov (SEC), Relationship Summaries (Form CRS or Form ADV Part 3): Investor Bulletin, Aug 6, 2020, read Oct 13, 2026.
  3. alooola, Fees & pricing and Form CRS (advisory fee, billing, other costs), read Oct 13, 2026.
  4. alooola, Form ADV Part 2A, Item 7 (no minimum account size), read Oct 13, 2026.

General information, not advice for your situation. Rules and figures change; each source is dated.

Talk it through with an advisor.

  1. Pick a time that suits you, by video or phone.
  2. Bring the question and whatever documents you have to hand.
  3. Leave with a clear next step. What you do with it is up to you.
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