Our Approach

Transparent fees, no surprises

You deserve to know exactly how we're paid, what's included, and why.

An open, cloud-streaked sky

How we're paid

Compensation that points one direction

How an advisor is paid shapes the advice you receive. Ours is simple, and every part of it is designed to stay aligned with your outcome.

Fee-based, never commissions

Our pay comes from advisory fees, not from what we sell you. We earn nothing for steering you into a fund, a policy, or a product.

Fiduciary by law

As a registered investment advisor, we're legally obligated to act in your interest, not ours, always.alooola is registered with the SEC as firm #325090.Verify SEC registration

Nothing to push

No house funds, no whole-life quotas, no proprietary products. If we recommend something, it's because it fits your plan.

Transparent, always

You'll know what you pay and why, with no buried line items, no fine print, and no charges that only surface later.

A clean, modern staircase

What it costs

A simple, tiered advisory fee

Your fee is a percentage of the investment assets we manage for you, billed quarterly. No commissions, no product sales, and no minimum to start.See disclosures

Under $25,000

0.25%/ year

A half-rate tier while you're still building, so getting advice early never penalizes you for starting small.

$25,000 & above

0.50%/ year

The standard advisory fee, covering investment management and the ongoing planning relationship, billed quarterly.

What's included

One relationship,
not a menu

Common questions

Fees, answered plainly

Do I need a minimum to work with you?
No hard asset minimum stands between you and a conversation. We work with physicians at every career stage, including residents and fellows still building investable assets. The scope of services may differ, but the door is open.
When do I start paying?
Your introductory call is free. Fees begin only after you decide to move forward and we've agreed together on a scope of services. You'll know exactly what you're paying before anything starts.
Can I cancel anytime?
Yes. We don't lock you into long-term contracts. If the relationship isn't working for you, you can leave, we'd rather earn your business each quarter than trap you in an agreement.
Are you a fiduciary?
Yes. alooola is a registered investment advisor (SEC firm #325090). We're held to a fiduciary standard, legally obligated to act in your interest, not ours, always.