How do I choose a financial advisor as a doctor?

Ask four things of every advisor you talk to: who you'd actually work with, what work they'd do for you, what it all costs in dollars, and how the way they're paid could shape their advice.

Then read two short documents before you sign anything: the firm's Form CRS and its Form ADV Part 2A brochure. Both are public, so you can read them before the first call.

What does “fiduciary” actually mean?

An investment advisor owes you a fiduciary duty for the whole relationship. The SEC describes it as two duties. The duty of care means advice in your best interest, based on a reasonable understanding of your situation and goals. The duty of loyalty means the advisor can't put its own interest ahead of yours, and has to tell you plainly about its conflicts so you can agree to them or say no.

It doesn't mean an advisor has no conflicts. It means the conflicts have to be disclosed. The duty also follows the scope you agree on: an advisor hired only to manage one account isn't taking on your whole financial life. It can't be signed away in a contract.

Some people work as both an investment advisor and a broker. A broker also has to act in your best interest when recommending an investment, but under different rules. Ask which role someone is in when they advise you.

Who would I actually be working with?

Ask who your day-to-day contact is, and whether that person stays the same. Then ask which legal entity you would sign with. A firm's brand and the registered firm that gives the advice aren't always the same name; the advisory agreement and the Form CRS will say which.

If other professionals are involved, such as a tax preparer or an insurance agent, ask whether they work for the same firm, an affiliate or an outside business.

What would they do, and what stays with my CPA or attorney?

Ask which decisions you'd work on together: your retirement accounts, loans, insurance, a contract, a home. Then ask what you'd receive, who prepares it, and when you'd look at it again.

Some work belongs to other people. Your CPA prepares your tax return. An attorney drafts a will or trust. Your employer runs your benefits. A good advisor will say where their part stops and help you bring the pieces together.

What will it cost in total?

First, how is the advisor paid? The common ways are a percentage of the assets they manage, a flat or fixed fee, an hourly rate, or commissions on products sold. Some firms combine them.

Then ask for every charge, not just the advisory fee. Funds carry their own yearly expenses, and accounts can have trading, transfer or maintenance fees. The SEC suggests asking for it in dollars: if you invest $1,000, how much goes to fees and costs, and how much is invested for you?

Flat fee or percentage of assets: which costs a doctor less? Our own fee is on Fees & pricing.

How could the way they're paid affect the advice?

Every way of paying an advisor creates some pull. A percentage fee rewards the advisor when more of your money is in accounts they manage, which matters when you're deciding whether to pay down a loan or roll over a 401(k). A commission rewards a sale. Ask how the firm makes money and how the person advising you is paid.

Ask about affiliates too. If the firm is linked to a broker-dealer, an insurance agency or a tax practice, it may earn more when you use them. That's allowed if it's disclosed, and you can still choose someone else. Our own conflicts are in our Form CRS.

Which documents should I read, and where do I find them?

Two documents to ask any firm for
What it tells youWhere to find it
Form CRS (relationship summary)A short, plain-English summary of the services (including any account minimum), fees and costs, conflicts, the firm's duty to you, and any legal or disciplinary historyThe firm's website, or adviserinfo.sec.gov
Form ADV Part 2A (the brochure)The longer narrative: how the firm does business, its fees, its conflicts of interest and any disciplinary informationThe firm will give it to you, and it's on adviserinfo.sec.gov
From the Investor.gov bulletin on relationship summaries and the Investor.gov entry on Form ADV.

Each Form CRS uses similar headings and covers the same topics in the same order, so it's easy to read two side by side. To look a firm up, go to adviserinfo.sec.gov, search by the firm's name or its CRD number, and open the firm's page. Its brochure and relationship summary are there, and you can check that the firm is registered.

The SEC requires a Form CRS from advisors registered with it that work with individuals. A smaller advisor registered with a state may not have one, but will still have a Form ADV brochure.

Questions to ask any advisor before you sign

  1. Which firm would I sign with, and who is my day-to-day contact?
  2. Are you acting as an investment advisor, a broker, or both, when you advise me?
  3. What decisions will we work on, and what will I receive in writing?
  4. Which parts belong to my CPA, my attorney or my employer's benefits team?
  5. How are you paid, and what would I pay in dollars this year at my balance?
  6. What other costs apply: fund expenses, account fees, transfer fees?
  7. Do you or an affiliate earn anything else if I follow a recommendation?
  8. Can I have your Form CRS and Form ADV Part 2A to read before I decide?

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Sources & Methodology
  1. U.S. Securities and Exchange Commission, Commission Interpretation Regarding Standard of Conduct for Investment Advisers, Release No. IA-5248, effective Jul 12, 2019, read Oct 13, 2026.
  2. Investor.gov (SEC), Relationship Summaries (Form CRS or Form ADV Part 3): Investor Bulletin, Aug 6, 2020, read Oct 13, 2026.
  3. Investor.gov (SEC), Form ADV (glossary), read Oct 13, 2026.
  4. Investor.gov (SEC), How Fees and Expenses Affect Your Investment Portfolio: Investor Bulletin, Jul 23, 2025, read Oct 13, 2026.
  5. U.S. Securities and Exchange Commission, Investment Adviser Public Disclosure, read Oct 13, 2026.
  6. alooola, Form CRS and Fees & pricing, read Oct 13, 2026.

General information, not advice for your situation. Rules and figures change; each source is dated.

Talk it through with an advisor.

  1. Pick a time that suits you, by video or phone.
  2. Bring the question and whatever documents you have to hand.
  3. Leave with a clear next step. What you do with it is up to you.
Talk to an advisor